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Social Media Strategy - When Did Social Media Lose Its Way

Social Media Strategy - When Did Social Media Lose Its Way
Ameravant Web Design / Jul 10, 2013

When the business world first found social media they it was a place where they could connect with their consumers at a personal level. Consumers were happy about the new communication channels as well. However recently businesses have reverted to outdated marketing stragies, such as broadcasting their message, loosing the one to one connection and distancing customers. Hubspot found:

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Social Media Branding - Use Shareable Images in Your Branding

Social Media Branding - Use Shareable Images in Your Branding
Ameravant Web Design / Jul 01, 2013

Images are incredibly important when it comes to marketing your brand through social media. Just posting images is obviously not going to be enough to generate interest. As Stephen Shepherd said on Marketing Profs, you need to select sharable images and track the progress of your images.

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Mobile Site Redirects - Google Recommends Responsive Design Over Redirects

Mobile Site Redirects - Google Recommends Responsive Design Over Redirects
Michael Kramer / Jun 18, 2013

Pressure has been put on sites with what Google is calling "faulty redirects". These occur when a user on a mobile device requests a desktop page linked to on Google and is instead redirected to the site's mobile homepage. According to Brian Klais, CEO of Pure Oxygen Labs (a mobile marketing firm), retailers with faulty redirects will suffer in their Google rankings.

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SEO Reporting & Metrics: How to Prove Progress

SEO Reporting & Metrics: How to Prove Progress
Ameravant Web Design / Jun 07, 2013

It's the beginning of the month and it's again time to report to your clients or your boss on the SEO progress made last month. It's time to justify your SEO strategy, your efforts and yourself. Sound familiar?


With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO data sources into one Excel file and adding a logo to try to make it look professional, presentable, and understandable.

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Social Media Advertising: Study Predicts an Upcoming Boom

Social Media Advertising: Study Predicts an Upcoming Boom
Ameravant Web Design / Jun 05, 2013

It's not difficult to understand the lure of social media advertising.


Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

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How Do You Get Traffic To Your Blog - Very Effective Educational Video

How Do You Get Traffic To Your Blog - Very Effective Educational Video
Michael Kramer / May 23, 2013

This educational video is a recording of a Webinar given by Michael Kramer. It is 34 minutes in length and packed with the most important ways for you to drive the right type of traffic to your website (or blog) and ways to convert that traffic into sales leads for your business. Michael is making himself available, for free, if you have questions about your own website.

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Social Media Policies - Guidelines for Establishing a Company Social Media Policy

Ameravant Web Design / May 08, 2013

Many organizations and industries are realizing the importance of engaging on social media platforms, but fear the potential consequences if things go wrong. Though this concern is not completely unfounded, fear is not a good reason to avoid engaging in a sound social media campaign. One way to reinforce your efforts with digital marketing and ensure you are on solid foundation is to create a company social media policy to guide the actions of all participants. 

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Who Uses Social Media - A Demographic Breakdown

Who Uses Social Media - A Demographic Breakdown
Ameravant Web Design / Apr 18, 2013

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.


A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising.

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How to Generate Leads Online - 5 Best Tips

How to Generate Leads Online - 5 Best Tips
Michael Kramer / Mar 21, 2013

Finding new customers is essential to any business, large or small. But today, the digital world has opened the door for new, highly effective ways to generate sales leads. 

To navigate the waters and maximize success, follow these five tips for generating leads online. 
 
1. Rethink your “Contact Us” page. Swap your phone number and email on your website’s “Contact Us” page for a far more effective form. Include fields where visitors can submit information in response to questions you select, for example, a consumer’s education level or a business’ industry. “A form is trackable and can be recorded into a database for follow-up and analysis,” says Mike Volpe, vice president of marketing for marketing software provider HubSpot in Cambridge, Mass

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CMS Website Design – Top 10 Tips for Non-Profit CMS Web Design

CMS Website Design – Top 10 Tips for Non-Profit CMS Web Design
Michael Kramer / Mar 15, 2013

Although a non-profit organization does not use their website to sell a product like other sites might do, it's equally important to keep a clear focus and purpose in mind, so that they can draw the attention of donors, volunteers, and the media. Using SEO CMS techniques can help make the site easy to find, but the following tips should also be kept in mind for the best CMS for designers of non-profit sites.

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