Who Uses Social Media - A Demographic Breakdown

By Ameravant Web Design // Apr 18, 2013 at 01:44 PM

Original Article By 

Reposted from Mashable.com

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.

A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising.

If you think the smarter, more attractive sex is more socially prolific than us men, well ... you're right. Women use social media 9% more than men do. Despite having more distractions, people living in cities have the most social media activity, at 70% of the population. Perhaps it's the connectivity of large-city life.

What Ethnic Groups Use Social Media?

In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages.

What are the most popular Social Networks?

How about most popular social networks? That would be Facebook, with 67% of adults using the Zuckerberg-founded service. A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.

Take a look at the social media usage details below:

Just Who Uses Social Media A Demographic Breakdown
Posted in Social Media and Blogging.

May 29, 2015 Arrow1 Down Reply
Edward Grosse

Hi Ed I'm struggling to set up some social media marketing for my new shop opening soon. My Merchant Services rep referred me to a web design studio in Santa Barbara. I thought you might be interested in their approach since you are a graphics designer therefore in the bz of marketing. I've created four websites that turned out okay and weren't too hokey (my unbiased opinion). And I won't have the budget for hiring someone like Ameravant Design Studio but there website is full of valuable info. My background is advertising and public relations for 20 years but it was a long time ago...well before computers when things were cut and paste. Well, you are never to old to learn they say, so here I go again. So happy the Hawk Ian is well again. Our precious Brittany and your marriage and family are an ever present bright spot for us. Love you all! Joan (Traci's mother)

Jun 22, 2015 Arrow1 Down Reply
Michael Kamer

@Edward Grosse :
Hi Ed,
Thank you for your nice comments about Ameravant, and stating that our site is full of valuable info. We try to be that resource for people but don't always get the feedback. I hope someday we can work with you. You may be interested in our Service product called VisionTRACKER. It's designed to help you understand what your competition is doing, in Social Media and Search Engine Optimization, so you can see where you need to spend your efforts to be successful, http://www.ameravant.com/vision-tracker-seo-search-engine-optimization. You can call me if you have questions 8705-456-6014.

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