Social Media and Blogging

What Are Motion Graphics?

Motion graphics refers to various types of graphic movements, including 3-D elements, cell animation, stop-motion animation, digital video, film and many others.

I had a chance to sit down with Bob Libbey, head of Digital and Social Communications at Pfizer, to discuss some of the topics that you will see at the Social Shake-Up Conference. Pfizer uses social media both to communicate within the company with MyW...

When the business world first found social media they it was a place where they could connect with their consumers at a personal level. Consumers were happy about the new communication channels as well. However recently businesses have reverted to outdated marketing stragies, such as broadcasting their message, loosing the one to one connection and distancing customers. Hubspot found:

Images are incredibly important when it comes to marketing your brand through social media. Just posting images is obviously not going to be enough to generate interest. As Stephen Shepherd said on Marketing Profs, you need to select sharable images and track the progress of your images.

It's not difficult to understand the lure of social media advertising.

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.

Many organizations and industries are realizing the importance of engaging on social media platforms, but fear the potential consequences if things go wrong. Though this concern is not completely unfounded, fear is not a good reason to avoid engaging in a sound social media campaign. One way to reinforce your efforts with digital marketing and ensure you are on solid foundation is to create a company social media policy to guide the actions of all participants. 

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.

A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising.