Images are incredibly important when it comes to marketing your brand through social media. Just posting images is obviously not going to be enough. As Stephen Shepherd said on Marketing Profs, you need to select sharable images and track the progress of your images.
The best brand images are the ones that are the most shareable. Identifying your brand's most shareable images is the cornerstone of a successful "visual social" marketing program.
To get the most mileage out of your brand visuals, make sure to post them far and wide. Adding notes or comments can help drive engagement, but the most important thing is to choose high-quality, shareable images that "speak for themselves." (Some 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text, according to InfoTrends.)
Other Helpful Tips for Social Media Branding
You want the images that you post to strike a chord so perfectly that they are passed on by your supporters. Stephen Shepard also points out that those who share your images with their friends are your best advocates.
The people who share your brand images are your best advocates; make sure to reward them for sharing, posting, and pinning your visuals. By using social media monitoring and image recognition, you can identify who is sharing your photos the most often, with whom, and how that sharing affects both engagement with your brand and sales.
Understanding your target market will help you understand what concepts will help you create unique images. If an image connects with your followers they will pass it on to their friends and they will in turn pass it on to their friend's friends. When this happens to a picture or video it is known as going "viral". Going viral is one of the best outcomes of a directed marketing or social campaign.